What is Pay Per Click (PPC) Advertising?
Pay Per Click Advertising (PPC) is a form of online marketing that drives targeted leads to your business.
PPC involves creating and placing ads in prominent positions on search engine results pages. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google®. To create the most effective campaign, our consultants will select keywords that best define your business. Your ads will then appear on the most appropriate search result pages.
We go beyond traditional PPC campaigns by providing you with lead tracking and reporting on orders, emails, form submissions and traffic to your Website generated by your ads.
Why do you need Pay Per Click?
PPC offers an effective way to reach customers at the moment they are ready to buy. They click on your ad and go to a page on your Website where they are invited to take action, such as making a purchase online or calling your toll-free number.
Put your company in front of people who are looking for your products. Watch the results as your site traffic, and most importantly qualified leads, grow your business.
Pay Per Click Advertising vs. Search Engine Optimization
When you enter a keyword at a search engine like Google®, you get back two types of results – paid search ads or “sponsored listings” and natural or “organic” results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results.
Getting your website to rank as high as possible in natural search results is accomplished through SEO. Getting your website to appear in a sponsored listing is accomplished by engaging in a PPC advertising campaign.
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