What is Search Engine Optimization?
SEO is a set of methodologies aimed at improving the visibility of a website in organic (unpaid) search engine listings when a customer queries the search engine with one or more key words or phrases that are related to the website topics or products.
What are the different types of SEO?
Both of the following types of SEO activities come together to form any truly comprehensive SEO campaign:
These activities focus on optimizing the code and content of the website itself. The website is modified and continually updated according to best-known methods which enable the most complete and efficient indexing by search engines.
These activities focus on content syndication to, and linking from, other websites. The end goal is to create a number of “backward links” to the target website without triggering search engine anti-spam algorithms. This often involves slow and steady syndication over time.
SEO work is a longer-term investment and does not provide immediate results. The amount of time before results are significantly achieved is heavily dependent on market competition factors for the specific vertical or niche market that the website attempts visibility. This time period ranges from weeks to months, and website performance improves steadily over time.
Why do you need SEO?
Consumers use search engines like Google® or Yahoo!® to find products and services. The objective of SEO is to get your website ranked in the natural or “organic” section of search engine results. Because you have to earn your way there, being listed in natural search engine results is a sign of credibility. People trust natural search results, but unless your site is near the top of the search results, customers are unlikely to see your website.
Nearly one third of businesses will have a SEO plan in place in the upcoming years. With Search Engine Optimization, together we can develop a campaign that is right for your specific business and budget.
Pay Per Click Advertising vs. SEO
When you enter a keyword at a search engine like Google®, you get back two types of results – paid search ads or “sponsored listings” and natural or “organic” results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results.
Getting your website to rank as high as possible on the natural search listings is accomplished through search engine optimization (SEO). Getting your website to appear in a sponsored listing is accomplished by engaging in a PPC advertising campaign.
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