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Online Marketing Implementation & Optimization Fees

You excel at what you do. Do your magic, and we'll do ours.

The Search Marketing Project Lifecycle

Search engine marketing projects evolve though three main phases. The Implementation & Optimization Phases are priced on this page, which also describes key deliverables and expectations.

Phase One
Analysis
Phase Two
Implementation
Phase Three
Optimization
  • Evaluate current performance
  • Market and keyword research
  • Competition analysis
  • Marketing plan development
  • Cost and time estimation
  • Complete tasks in the marketing plan
  • Deploy website modifications
  • Deploy paid campaigns
  • Measure initial performance
  • Initiate scheduled reporting
  • Analyze result data
  • Complete scheduled off-site SEO tasks
  • Continue website optimization
  • Optimize paid campaigns for maximum ROI
  • Identify further opportunities
~1-2 weeks ~1-3 weeks monthly

Pricing

Most projects and requests are billed per hour, however we can work with nearly any budget by prioritizing projects and controlling their scope.

Service Fee
Project Management, Marketing Strategy or Web Development $120/HR
PPC Campaign Implementation & Ongoing Optimization $95/HR
SEO Campaign Implementation & Ongoing Optimization Quoted After Analysis
Ask us how to get a substantial discount on monthly commitments!

Pay Per Click (PPC) Campaign Implementation & Ongoing Optimization Fees

PPC
Tier One
PPC
Tier Two
PPC
Tier Three
Website Type
  • Single service or product with/out feature variations (e-commerce)
  • Professional services (no e-commerce)
  • Single topic content repository
  • Membership-based websites
  • Multiple services or products in single top-level category (e-commerce)
  • Multiple topic content repository
  • Multiple services or products in multiple top-level categories (e-commerce)
First Month Implementation Labor Estimate 5-10 hours estimate *
* Actual hourly rates billed at $95/hour
10-15 hours *
* Actual hourly rates billed at $95/hour
15-25 + hours *
* Actual hourly rates billed at $95/hour
Monthly Optimization Labor Estimate 4-8 hours per search engine or ad network *
* Actual hourly rates billed at $95/hour
8-12 hours per search engine or ad network *
* Actual hourly rates billed at $95/hour
12-20 + hours per search engine or ad network *
* Actual hourly rates billed at $95/hour
Monthly Advertising (Click Costs) Budget Recommendations
  • $1000 – $1500 first month
  • $250 – $1000 if local service area only
  • Increase as budget and actual performance allows
  • $1000 – $3000 first month
  • Increase as budget and actual performance allows
  • $2000 – $5000 first month
  • Increase as budget and actual performance allows
Launch keywords
  • Up to 100 first month
  • Number of keywords are expanded every month thereafter
  • Up to 200 first month
  • Number of keywords are expanded every month thereafter
  • Up to 300 first month
  • Number of keywords are expanded every month thereafter
Search Engines
  • Campaign launched on Google Adwords
  • Expanded to other networks after acceptable ROAS is reached
  • Implementation fees for other networks is quoted separately
  • Campaign launched on Google Adwords
  • Expanded to other networks after acceptable ROAS is reached
  • Implementation fees for other networks is quoted separately
  • Campaign launched on Google Adwords
  • Expanded to other networks after acceptable ROAS is reached
  • Implementation fees for other networks is quoted separately
The above is an estimate only. The true cost will be apparent only after completing the PPC analysis phase. The cost will also be lower if a PPC campaign already exists, and we are simply taking over management and optimization.

Providing services for over 15 years to top-player Fortune 100 companies, large and small internet retailers, professional services businesses of all sizes, statewide and federal political campaigns and non-profit organizations.