The Search Marketing Project Lifecycle
Search engine marketing projects evolve though three main phases. The Implementation & Optimization Phases are priced on this page, which also describes key deliverables and expectations.
Phase One Analysis |
Phase Two Implementation |
Phase Three Optimization |
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~1-2 weeks | ~1-3 weeks | monthly |
Pricing
Most projects and requests are billed per hour, however we can work with nearly any budget by prioritizing projects and controlling their scope.
Service | Fee |
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Project Management, Marketing Strategy or Web Development | $120/HR |
PPC Campaign Implementation & Ongoing Optimization | $95/HR |
SEO Campaign Implementation & Ongoing Optimization | Quoted After Analysis |
Ask us how to get a substantial discount on monthly commitments!
Pay Per Click (PPC) Campaign Implementation & Ongoing Optimization Fees
PPC Tier One |
PPC Tier Two |
PPC Tier Three |
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Website Type |
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First Month Implementation Labor Estimate | 5-10 hours estimate * * Actual hourly rates billed at $95/hour |
10-15 hours * * Actual hourly rates billed at $95/hour |
15-25 + hours * * Actual hourly rates billed at $95/hour |
Monthly Optimization Labor Estimate | 4-8 hours per search engine or ad network * * Actual hourly rates billed at $95/hour |
8-12 hours per search engine or ad network * * Actual hourly rates billed at $95/hour |
12-20 + hours per search engine or ad network * * Actual hourly rates billed at $95/hour |
Monthly Advertising (Click Costs) Budget Recommendations |
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Launch keywords |
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Search Engines |
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The above is an estimate only. The true cost will be apparent only after completing the PPC analysis phase. The cost will also be lower if a PPC campaign already exists, and we are simply taking over management and optimization.